One simple tool for all contracts 



From high-level mockup to launching MVP

Industry / Client 

Fintech/ Finleap, Venture 

Year / Duration 2016  / 6 month

Role  Lead Concept & UX/UI designer



Banking service / Fintech, Software, UX/UI, Service Design, Responsive, User test, Branding, MVP Launch


About MoneyMap

Started from user’s pain points, there is no such an easy overview of all my contracts. through MoneyMap, you can get an overview of the running costs and switch to providers and monitor for better deals.



Became a successful started up, get funded by many variable banks. have more than 30 empolyees and still working and gaining profits. happy to work with many great people and learn operation, bank connecting complications. 


1. Set Up Process

I joined the project when concept strategy and direction has been set. MVP scope has been defined but the user journey and process has not been set up. There were small tension between Managing director and product team.

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2. UX test & Results 

Our focus was to validate our hypothesis: 

Chat bot, Facebook log-in, Intuitive onboarding, Bank connection, trustful branding, other trust elements,

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3. MVP Launch  - Final output

Marketing page

Marketing page.png

Onboarding process  


Main screen 

Check out page flow

4. Design system

Using atomic/ 8 pixel design 


5. UX/Brand Workshop

There were brand team working on the their logo, meanwhile design has started own process. We needed the workshop to make sure the design language matches through the service points so that all has the same voice.Our goal was to find a design story that fits to our value and vision and key visual design and interaction motive that affects brand and UX. 


“A special thanks to Hyeona who showed an amount of creativity, relentlessness and quality consciousness which deserves my deepest respect and admiration.”

From co-founder Felix Kaiser

Made with the amazing team at FinLeap